Communications Strategist

Bonnie
McCracken

I'm a communications leader with extensive experience leading teams, shaping narratives, telling stories and using and driving adoption of the latest technology.

View My Work

"Translating complex ideas into
compelling stories."

Strategic Communicator & Storyteller

I'm a communications leader with 20 years of experience (half working on AI & Research) crafting compelling narratives and securing high-impact media coverage for brands, executives, and initiatives across industries.

My work spans media relations, executive communications, event production, and content strategy.

Best part about my job is leading an incredibly talented and creative team of professionals.

Strategic Planning
Media Relations
Content Development
Exec Comms
Crisis Comms
Event Strategy

Stories I've Landed

A selection of high-impact story placements spanning broadcast, digital, print.

A Fast Company cover story charting how Satya Nadella rebuilt Microsoft's culture and competitive edge — positioning the company as the defining force in the AI era.

Cover Story
Read Story

An in-depth look at the strategic moves and bold bets that have made Microsoft a frontrunner in the AI race, anchored by an exclusive Nadella interview.

Executive Profile
Read Story

Fortune examines Nadella's decade-long transformation of Microsoft and the high-stakes question of whether the company can sustain its lead as generative AI reshapes the industry.

Feature
Read Story

WIRED's sweeping look at Microsoft's 50-year arc — from scrappy software company to AI juggernaut — and what its renewed aggression means for the future of tech.

Long-form Feature
Read Story

A landmark New Yorker investigation tracing the origins, tensions, and ambitions behind one of the most consequential partnerships in the history of technology.

Investigative
Read Story

A widely-shared video featuring Bill Gates speaking candidly about artificial intelligence, policy, and why he believes the political conversation hasn't caught up to the technology.

Broadcast / Video
Watch

Emily Chang brings together three of Microsoft's defining leaders for a rare joint conversation on AI, legacy, and the company's next chapter — featured on The Circuit.

Broadcast / Video
Watch

A wide-ranging conversation with Satya Nadella covering AI agents, the transformation of the web, and what the future of work looks like in an era of intelligent systems.

Broadcast / Video
Watch

Microsoft CTO Kevin Scott joins Decoder to discuss the emergence of the agentic web, how natural language is reshaping search, and Microsoft's evolving relationship with OpenAI.

Podcast / Feature
Read / Listen

Seeing AI

Quantum Computing

Outlook.com

AI for Earth

Events I've Led

From fireside chats to executive roundtables to large scale industry conferences, I've led end-to-end event strategy, production, and stakeholder engagements.

2025

Microsoft Build 2025

Microsoft's flagship annual developer conference — a global event bringing together engineers, partners, and press to preview the company's boldest product and platform bets for the year ahead.

Global Conference

Developer Conference

2024

An Interview with Sam Altman and Satya Nadella

A landmark conversation between OpenAI CEO Sam Altman and Microsoft CEO Satya Nadella, as featured in The Economist — a defining moment at the intersection of AI leadership and global business strategy.

The Economist

Executive Interview

2024

How a $3 Trillion+ Company Thinks About AI | Microsoft CTO Kevin Scott

A high-profile fireside-style conversation with Microsoft CTO Kevin Scott exploring the company's AI strategy, internal culture of innovation, and what it means to operate at trillion-dollar scale.

YouTube

Fireside Chat

2023

Reinventing Search: AI-Powered Microsoft Bing & Edge Launch

The launch event and communications rollout for the new AI-powered Bing and Edge — one of the most-watched product announcements in Microsoft's recent history, positioning Copilot as the future of search.

Global Launch

Product Launch

2020

Microsoft Build 2020: CTO Kevin Scott on the Future of Technology

A virtual-first Microsoft Build conference held at the height of the pandemic — featuring CTO Kevin Scott in a wide-ranging conversation on AI, cloud, and the long arc of technology's role in society.

Virtual Global

Developer Conference

Content I've Developed

From analog to digital to in person conversations, a sampling of content I've overseen or developed myself.

📰

Signal Magazine

Microsoft

A digital publication exploring how technology is reshaping industries, communities, and human potential — produced and overseen as a flagship content platform for Microsoft.

✍️

What Communicators Need to Understand About AI — From the Inside

LinkedIn Article

A thought leadership piece written for communicators navigating the AI landscape — offering an insider perspective on how AI is changing the practice of strategic communications.

🏆

McCracken, Bonnie | PRSA

Public Relations Society of America

Bonnie's profile with the Public Relations Society of America, recognizing her standing and contributions within the broader communications profession.

Thanks for
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Open to collaborations and conversations.